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  • 57 SEO Tools to Get Better Results With your Seo/sem Campaigns

    57 SEO TOOLS TO GET BETTER RESULTS WITH YOUR CAMPAIGNSHere is a list of some of the websites and the SEO tools that they offer:http://www.webconfs.com/1. Similar Page Checker2. Search Engine Spider Simulator3. Backlink Anchor Text Analysis4. Backlink Builder5. Backlink Summary6. Keyword Density Checker7. Redirect Checkhttp://www.searchbliss.com/seo-tools/8. Keyword Verification Check9. Link Popularity Check10. Search Saturation Check11. Meta Tag Optimization12. Keyword Suggestion Tool13. Back Links...
  • Let Your Business Zoom Ahead With our Sem Services

    Online business has been booming over the years with more and more people buying online. With this there has been a mushrooming of websites dealing with e-commerce. More and more people are getting attracted towards the online business. But, the key area of any business to be a profitable online is attracting more and more visitors and to convert these into buyers of the product or services offered by the site. The success of any online business likes in careful planning with consultation of web-experts.How...
  • The Madonna Approach to SEM

    What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.For those new to marketing websites, the amount of information out there on SEO, SEM and the like can be quite overwhelming. How can you possibly keep up with all of it or know who to listen to?Well, in my own experience, I tried to do as much research as possible on the so-called proven tactics, as well as the...
  • 6 Important Tips for Beginners Search Engine Management (sem)

    Search Engine Management, or “SEM” is defined as the process of building and marketing a web site with the end goal of improving it’s position in the search engine results. This process includes a few key techniques:Search Engine Optimization (SEO)Search Engine Optimization is the process of building a site that is “search engine friendly”. Pages that are optimized for search engines will provide content that is highly relevant to it’s targeted keywords and make...
  • Sem Agencies- Making Your Sem Strategy Result Oriented

    Search engine marketing techniques are meant to elevate the rank of your website on the indexes of the organic search engines. As the rank of your website increases, the visibility, traffic and business volume also increase simultaneously. This is due to the fact that more than 80% of the online buyers prefer websites displayed on the search engine pages to the paid or sponsored sites.The SEM strategy needs to be a comprehensive and integrated one. You should be clear regarding your objective and...
  • Sem Services: Get Focused

    Search Engine Marketing is quite different from search engine optimization, Not many people understand the difference between the two and as a result of which their website and the Online business is badly affected. In order to avoid such things from happening to your business it is important that you undergo a complete brush over of the SEM services you know of.People generally tend to get lost about where to begin their search engine marketing plan. Where should they focus first. The focal point...
  • Have you tried SEM for Blogs yet?

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  • Clifinar is an Innovative Sem Seminar

    IntroductionThe Clifinar is a form of web marketing seminar that has become popular at a web marketing company called Compucall. The Clifinar is an example par excellence of a portmanteau - an expression formed by combining the meanings of two different words. In this case it is Clifton - the web marketing professional who presents the seminars - and the word seminar.The History of the SeminarThe history of the seminar can be dated back to an ancient method of learning called the Socratic method....
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  • The Skills That Training in SEM Will Inculcate in You

    A great deal of research and analysis are done to make an effective Search Engine Marketing training program. A clear objective and the goal should be certain and all the measures to achieve them have to be taught. The marketers in this field should be knowledgeable and such programs really help the new comers to make a stand. They pick up the strategies sooner, they start understanding the needs and demands of clients properly and they get to know how to evaluate the process and take decisions accordingly....
  • SEM services, perfect tool for your website promotion

    It is no more a secret or a myth that Internet is the biggest marketing medium, which enables the companies and individuals to sell their goods and services to a wider range of customers. At the same time, it also allows them to be in direct touch with their clients. Because of this, most of the business organization and entrepreneurs are trying to establish their E-presence and launch their business on the internet. But the biggest drawback of any online business is that internet offers the customers...

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Adsense Optimization: External Optimization for More Adsense Money

Posted By February 4, 2009 at 6:45 am No Commented

Posted Under: Ppc Advertising Tags: Ppc Advertising




External Optimization deals with the points you should remember while promoting your website over web, the external world. This part of optimization not only influences the ranking, but also influences the relevancy of ads. This part of optimization takes time, and your control over it is limited sometimes.

Anchor Text

Keywords in anchor text enhance the relevance of the target page with regard to the keywords used. Every page of your website should be made relevant through optimized anchor text containing important keywords, matching the theme of the website.

Try to make link partners link to you with the anchor text you specify (but please don’t force them). The inclusion of important keywords in the anchor text can make a big difference in the final ranking as well as the relevance of ads on your website. All the important search engines give due importance to the anchor text (both on your website as well as on the external websites linking to your pages).

 

Also, it’s a good idea to keep changing your Anchor text while the link development campaigns. Varied options of title and description make search engines give your website wider coverage. Again, you can choose the keywords to be used in the anchor text according to your choice (Traffic or payouts). 

It is important to understand that as your Page Rank (PR) and resultant traffic increases, Google may increase your payouts. However, if you are getting highly untargeted traffic (or fraud traffic), your payouts automatically decrease with a period of time. This is because of the phenomenon called SMART PRICING. That is why Anchor Text is so important.

Getting Back Links

The number of incoming links to your website may not have direct impact over your Adsense ads relevancy. However, the anchor text with which your link partners are linking not only gets you direct traffic, but also promotes your website to certain segments of traffic surfing on search engines. 

When you target wrong keywords, it attracts wrong segments of traffic. This decreases your CTR as well as the earnings you could have had from that traffic. You can say, it affects the relevancy of your ads. When the ads that Google broadcasts are not relevant to your traffic, the results are damp.

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